Amy Anderson

Amy specializes in delivering a mix of quantitative and qualitative research to arrive at a consumer driven approach to business decisions. With over nine years of experience analyzing consumer data and trends and five years dedicated to the real estate industry, Amy offers extensive experience in which to leverage your business. Past experience includes consumer surveys, focus groups and interviews as well as market, feasibility and positioning studies.

Prior to joining BlueSmoke, Amy worked for Beazer Homes. Over the course of three years, she held a number of positions including Divisional Marketing and Research Director, Regional Director of Strategic Marketing and the latest of which, Corporate Market Manager, acting as a corporate consultant to a number of the local divisions. This variety of positions has allowed for an array of experience including back end marketing such as project planning and strategic and competitive positioning to front end, promotional marketing.

Additional research experience includes consumer research for Macy's within their strategic marketing department advising on marketing effectiveness and the maximization of ROI. Before joining Macy's, Amy spent two years working in the market research department at John Wieland Homes & Neighborhoods analyzing consumer satisfaction results, new land acquisitions and market strategies.

Amy obtained her Bachelor of Science degree in marketing with a minor in psychology from Oswego State University in Oswego, New York. Amy is currently working on her Masters of Business Administration through the University of Georgia's Terry College of Business.